The general sense is that .com is becoming quite crowded. Almost every domain name that is 6 letters or less is taken and it’s difficult to fight with domain squatters, etc.
Since it would be EXTREMELY cost prohibitive for domain squatters to register TLD’s (the cost is about a quarter million per name), this issue should basically disappear.
It’s basically a vanity DNS root name for big companies and countries (though countries already have their own TLDs).
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There’s nothing from a technical perspective that you can do with a .com which you can’t do with a .club domain. You really only need to consider two things when buying a domain name:
1) Is it memorable, and meaningful? It sounds like you could spin a .club domain for your purposes successfully.
2) Who owns the other TLDs? If you buy a .club because the .com is taken by a company completely unrelated to your field and harmless then you’re fine. If it’s taken by a competitor or someone you don’t want associated with your business then you run the risk of confusion.
The process supposedly add choice and it doesn’t make a difference by adding that choice and if history tells us anything it will make very little difference. How many users heard of .travel .aero .jobs .museum .cat? All existing TLDs have been around for years.
You have sub-domains (www., movies., play.,), domains (Google, Bing, Apple) and now essentially top-level-domains (.com, .net) up for purchase. It can allow companies more freedom with the naming of their websites and hopefully allow new companies to flourish.
What difference do TLDs make:
First of all, don’t focus on choosing a top level domain with regards to ranking because TLDs don’t really matter for ranking. Second, the use of unrestricted generic TLDs (.com, .net, .org, .info) doesn’t adhere to their original intentions at all anymore, so you don’t need to be a business or network provider to use them. For a blog about an idea, any of them will work (for example http://*put name of this website in here*)
Instead, think about who you’re writing for and choose a domain name and TLD that will be meaningful and easy to remember for them. Another rule of thumb – if there’s already an established presence on a TLD you want don’t just use another TLD; if it’s an inactive site go for it, but if they’re actively associated with the name then it may be hard to unseat them.
ICANN is also releasing loads of new gTLDs all the time. You can also delve into the popular country level domains (.io, .ly, .me, .es, .is, etc)
Circumstances when using TLDs work well:
•Emphasis on the digital: Needing to be explicit about the web version of a company or publication, or explaining what the actual address is to someone.
•Branding: Some websites set out to make the TLD part of their brand, while others don’t.
•Shorter URLs: For us anyway, We seem more likely to include the TLD if the address is shorter.